About Us

Humanities Unconditional Gift 
In a world more and more governed by doom and gloom, we want to remind everyone through these struggles to find the light, smile & laugh. 
For Lovers & Huggers.
HUG is a quality, whimsical and empathetic fashion and events brand promoting Humour, Happiness, Live music & HUGs. 
Designed in London, made in India & born in Lockdown.
Inspired by popular culture, casual fashion, and a love of socialising, travelling, music and family we have created a limited range of super-soft clothes to be worn anywhere and everywhere. 
 
Dreamt up over Zoom during lockdown 2020 the brother and sister duo Edward & Camilla wanted to create quality clothing with a social consciousness. 
Armed with good ideas and lots of enthusiasm Edward went on to establish HUG with an initial range of simple t-shirts promoting smiles and hugs in a Post Covid world. 
Catch HUG at their Monthly Live music night in Notting Hill's The Globe Club. First Thursday of every Month. 
Humanity is a Collective Project, support us , join us, wear us.

Our T-Shirt Yarn is 100% Organic Cotton from GOTS certified supplier. GOTS means safe working conditions, no discrimination and no child labour. GOTS approved products have the entire supply chain verified, even the farms must have certification to a legally recognised standard.
Leading processing standard for organic fibres, including ecological and social criteria. Independent third-party certification of the entire textile supply chain. Ecological responsibility. Green supply chains. Certified organic fibres. Truly organic products.
Please contact us for a copy of our certificate